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The Importance of Brand Perception

When we mention ‘Brand Perception’ we are referring to the impact of a brand's touchpoints on a customer's perception of the quality and value of the product or business. For example for businesses within the retail, hospitality, food, and beverage manufacturing sectors the quality of the packaging and bags supplied to the customer has a direct impact on the perception of the brand. We should never underestimate the impact of the look and feel of the box or bag a product is supplied in on the way we judge the product itself.

“You only have to look at the beauty of the packaging supplied by some of the world’s most recognised brands to realise how quality packaging leaves a lasting impression with their customers and directly impacts how the brand is perceived. Poor quality packaging can impact the perceived value of the product irrespective of how it compares to the alternative items” comments Andrew Smith MD of BSmith Packaging.
“At BSP we believe in helping our customers create the right impression for their business or brand by producing high-quality bespoke packaging and printed bags. What is also key to our success is our industry knowledge and experience ensures we offer innovative solutions whilst providing a cost saving to our customers”.

B Smith Packaging is a family firm established for over 50 years with its roots set on providing innovative cost-effective packaging solutions. For more information, call 01905 757124 or complete the contact form here.

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Stainer Rd, Worcester, WR4 9FE


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